Registrato: Jun 2004
[news] Vendite DC mese per mese: Aprile 2012
Da The Beat
Houston, we’re leveled out. It took seven months, but as of April 2012, it looks like DC’s superhero line of comics, relaunched under the “New 52″ banner in September, have mostly settled into what we love to call “standard attrition.” The average “New 52″ drop in April was 2.9%, which is a good number, at this stage. Thanks to a number of low-selling titles ending in March, the average sales figures for the publisher’s comic books are slightly up on March, even.
Overall, this means that the numbers are still significantly up on this time last year. The average DC Universe comic book sold an estimated 35,264 units in April 2012, for instance. The last time DC hit that point prior to September 2011 was in July 2010. Likewise, the total unit sales figures for the DC Universe imprint are the highest since October 2009. Total DC Universe dollar sales are actually lower than they were in August 2011, one month before the relaunch, but back then, the imprint had 80 titles on sale, to be fair — in April 2012, it was 60.
In the grander scheme of things, DC’s current numbers are solid, if not spectacular. Viewed over the 110 months since March 2003 that we have consistent data on, April 2012 is No. 63 in average DCU unit sales, No. 34 in total DCU unit sales and No. 30 in total DCU dollar sales. Compared with DC’s boom period from about 2005 through 2007, these numbers are low, but they hold up well against weaker years like 2003 or the first half of 2011. So, all told, the “New 52″ seems to have stabilized DC’s sales right in the middle of the spectrum.
Whether or not that’s good or bad, given the massive logistical and promotional efforts and incentives that went into the “New 52″ relaunch, is a matter of interpretation. The good news is that DC managed to boost and stabilize its line after a very tough couple of years. The bad news is that DC took its best shot and it bought them a reset to 2010, basically.
Pick your narrative.
Clicca di seguito per leggere il resto dell'articolo: http://www.comicsbeat.com/2012/06/06/dc-...pril-2012/
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