Citazione:

In March 2012, six months into the “New 52″ relaunch of the publisher’s comic-book line, sales are mostly back to normal for DC Comics. The average “New 52″ series dropped by 5.3% compared to February, which isn’t what you’d call a regular seventh-issue drop yet, but it’s getting there.
Sales of the average DC Universe title are at 32,897 units in March, which is well within the spectrum of the last few years, as the average-sales charts at the end of the column show. Likewise, DC’s total unit and total dollar sales are firmly back in familiar territory. Of the individual “New 52″ titles, 18 sold fewer than 20,000 units in March, up from 14 in February. Also notably in this context, the overall DC Universe imprint had 32 titles below the 20K mark in March 2012, which is three more than it did in March 2011 and more than twice the number from March 2010.
Even discounting the lower-selling licensed adaptations, which were published by WildStorm prior to 2011, it’s still 15 DC Universe titles below 20,000 in March 2010, versus 22 in March 2011, versus 29 in March 2012. So while the top-selling series remain relatively stable overall, there is a considerably bigger drop-off the farther down the chart you go.
In terms of six-month drops, the “New 52″ titles that have fared best are Animal Man, Detective Comics, Aquaman, Swamp Thing, Justice League, Nightwing and Batman and Robin, with a decline of less than 30% each since issue #1. At the deep end of the spectrum, there are Mister Terrific, Men of War and Blackhawks, each with a drop of more than 70% since issue #1, plus 19 more titles that have lost more than half their #1 numbers since September 2011.
Thanks to Fables spin-off Fairest, Vertigo comic books saw their best average sales since May 2009. Sales of Fairest #1 itself are pretty good, actually. With an estimated 31,769 units sold, it’s the best-selling new Vertigo issue since I, Zombie #1, which sold an estimated 33,025 copies in May 2010. With Saucer Country, Dominique Laveau: Voodoo Child and the miniseries The New Deadwardians, three more Vertigo titles launched in March 2012, but none of them made much of a dent, sales-wise.

Citazione:

The thing is, generally, due to the hermetically sealed nature of the direct market, the readership on any given title will just keep shrinking as a matter of course, unless there’s some sort of event or gimmick to increase it — and then the shrinking starts all over again. The direct market simply doesn’t attract enough “new readers” to compensate for the ones that might no longer buy a given title, and so retailers will keep adjusting their orders downward, as readers of individual titles keep trickling away.

This doesn’t mean that books that are continually discovered by more new readers than drop them in any given month don’t exist. It happens. Take THE WALKING DEAD, for instance. Those are very special cases, though, and they’re far and few between.

The U.S. comics market is simply built against them. It’s practically insulated against new readers. It’s built to serve existing comics readers, and it does that very well, but it’s virtually incapable of reaching out to people who don’t already know that they want to read comics, and precisely which comics they want.

Citazione:

“But isn’t it in familiar territory with significantly fewer titles actually published?”

That depends on what precisely you’re comparing it against. Compared to one year ago, for instance, DC had fewer individual comic books on sale (though the difference isn’t as stark as you might think). In March 2011, it was 83, with total sales of $ 6.1 million and 2.0 million units. In March 2012, it’s 81 individual titles, with total sales of $ 7.6 million and 2.4 million units sold. So, clearly, DC is making more money now than it did a year ago, with fewer individual titles sold. I’d agree with you that the “New 52″ relaunch is still something of a success, by that standard, if not a particularly impressive one.

On the other hand, among the 109 months we have comparable data on, February 2012 and March 2012 are Nos. 34 and 35, respectively, in terms of total dollar sales, with about $ 7.6 million each. And No. 33 on that chart is August 2005, with total sales of about $ 7.7 million; and in August 2005, DC had only 78 individual comic-book titles on sale. And No. 36 on that chart is March 2007, with total sales of about $ 7.5 million; and in March 2007, DC had only 77 individual comic-book titles on sale. So by those standards, the “New 52″ relaunch doesn’t look all that impressive.

So it depends on the context. In terms of boosting the numbers after a particularly dire year or two, the “New 52″ has been pretty good, particularly for the first six months. In the context of the last five, six, seven years, though, its effect is pretty underwhelming, and it’s losing its mojo awfully quickly.

The first two, three months of the “New 52″ were pretty impressive. Since then, though, not so much.

(13-05-2012 12:32 PM)Uomo che Ride Ha scritto:  

Dovrebbero provare con le edicole. Non dico di spostarvisi in massa all'improvviso, ma un tentativo con qualche titolo dovrebbero farlo.

Le edicole negli Usa non esistono più.
Il loro mercato è stato ereditato dai supermercati e dalle grandi catene libraie di varia.
Sinceramente non sò quanti di questi titoli arrivino anche in questi posti, ma sicuramente una parte ci sono, quantomeno i personaggi più famosi (Superman, Batman, Green Lantern e corrispettivi Marvel).
Però questi dati non sono tracciati, per cui non sappiamo assolutamente quanti ne vendano in quegli ambiti, ma sappiamo che alcune case editrici (Archie ad esempio) si basano quasi esclusivamente su quel mercato, ed hanno vendite quantomeno sufficienti a tirare avanti.
In questo mercato il problema è quello che abbiamo discusso più volte, ovvero che le storie attuali non sono appetibili sa quel tipo di mercato, fatto essenzialmente di famiglie, e dovrebbero essere totalmente ripensate.
Magari un altro bel reboot generale potrebbe fare al caso

(14-05-2012 09:47 AM)Speed Demon Ha scritto:  

e in tutto questo ci sono proprietari di fumetterie che tuonano contro marvel e dc perché vendono i fumetti digitali... dei veri fenomeni di lungimiranza...

(13-05-2012 02:01 PM)Magico Ha scritto:  

Le edicole negli Usa non esistono più.
Il loro mercato è stato ereditato dai supermercati e dalle grandi catene libraie di varia.

Citazione:

Sinceramente non sò quanti di questi titoli arrivino anche in questi posti.....sappiamo che alcune case editrici (Archie ad esempio) si basano quasi esclusivamente su quel mercato, ed hanno vendite quantomeno sufficienti a tirare avanti.
In questo mercato il problema è quello che abbiamo discusso più volte, ovvero che le storie attuali non sono appetibili sa quel tipo di mercato, fatto essenzialmente di famiglie, e dovrebbero essere totalmente ripensate.
Magari un altro bel reboot generale potrebbe fare al caso

(14-05-2012 04:44 PM)carpu Ha scritto:  

In effetti,quando molti anni fa andai negli Stati Uniti per la prima volta,mi meravigliai del fatto che i comics fossero venduti nei drugstores.
Ma se negli States un poveraccio vuole comprare una rivista,dove va?
Al supermercato o in libreria?

Citazione:

Secondo me basterebbero delle (poche) collane (magari albi con più personaggi),con caratterizzazioni classiche ed iconiche ,orientate per il pubblico generalista (All Star Superman-Alex Ross Justice League "incontrano" il Bonelli style....per intenderci),lasciando i new 52 al piccolo popolo delle fumetterie.

Sarebbe un esperimento interessante, ma secondo me finchè c'è DiDio

(13-05-2012 02:01 PM)Magico Ha scritto:  

(13-05-2012 12:32 PM)Uomo che Ride Ha scritto:  

Dovrebbero provare con le edicole. Non dico di spostarvisi in massa all'improvviso, ma un tentativo con qualche titolo dovrebbero farlo.

Le edicole negli Usa non esistono più.